To launch Buffy's first naturally dyed sheets, concepted and produced the Buffy Tie-Dye Tour with the goal to educate on sustainable practices in a fun and accessible way while expanding into new markets. Partnered with natural dye experts, Botanical Colors to lead sessions where guests learned how to dye their own Buffy pillow cases using indigo, marigold, and other plants. In each location, community members and content creators who talk about sustainability were invited. Worked closely with the Buffy PR agency for local press and editors in attendance. Hosted social media takeovers to expand awareness beyond those able to attend in person.