To expand into new markets and increase brand awareness, THINX led a three-city US tour, Fearless Bleeding. The tour included out-of-home advertising campaigns in Chicago, Dallas, Denver and NYC, multitargeted digital marketing, and a PMS truck which functioned as a pop-up shop and educational space designed in collaboration with industrial design studio Visibility. Each city stop included daily events such as panel discussions, happy hours, and fitness classes to benefit local menstrual equity non-profits.