As a brand ambassador for Shinola, assisted in expanding Shinola's retail locations including Miami's Wnywood district, Brooklyn, NY, Washington, D.C., Boston, and Portland. Developed hospitality partnerships to offer guests Shinola bikes to rent and planned bike rides to promote. Planned events from 20 person intimate press dinners in-store to showcase a new collection, to 500+ person block parties to open new retail flagships. Project lead for Shinola's sponsorship of the first New York Fashion Week Men's in partnership with Pitchfork radio for live on-site tapings. Worked along side the CMO and Marketing director to translate the marketing calendar to regular programing for owned retail locations. 

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