As a digitally- native brand, THINX relied on pop-ups to enter into new markets, especially internationally. In 2018 alone THINX visited 15 different cities through various types of pop-ups and partnerships. Project lead for all activations, managed an events and engagement team and collaborated with the social media and design teams to bring them all to life. To drive traffic, digital and OOH campaigns would compliment THINX's presence in a new city. Throughout the duration of the shop, there would be programming to engage with the community.